WHITE PAPER - This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  B2B | B2C | CRM | Customer Satisfaction | Database Marketing | Lead Generation | Revenue Projections

WHITE PAPER - This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company's overall marketing spend.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  B2B | B2B Integration Software | B2C | Contact Centers | Database Marketing | Financial Management | Information Management | Sales Force Automation

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing

PODCAST - ZapThink, a leading IT advisory and analysis firm for XML, Web Services, and Service Orientation technologies, has released a new podcast on Business-to-Business Data Integration in a SOA World.
Posted: July 31, 2008 | Premiered: January 1, 2007


Topics:  B2B | B2B Integration | B2B Integration Software | Business Intelligence | Data Integration | SOA | Web Services

WHITE PAPER - This whitepaper introduces the new Business Process Modeling Notation standard. How BPMN is used to model business processes and Web services, and other new industry standards are also explained.
Posted: July 10, 2008 | Published: July 26, 2005


Topics:  Applications Management Software | B2B | Business Process Management | Change Management | Gateways (Hardware) | Security | Web Services | XML

WHITE PAPER - There are a number of companies offering software products to manage commission, sales incentive, and bonus programs. This whitepaper provides a framework for selecting the right one for your organization.
Posted: July 10, 2008 | Published: July 9, 2008


Topics:  B2B | Compensation | Incentive Management Software | Performance Testing | Request for Proposals | ROI | Service Process Optimization Software | Software Licensing

PRODUCT LITERATURE - This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Posted: July 1, 2008 | Published: June 1, 2007


Topics:  B2B | B2B Integration | ERP | ERP Software | IT Spending | Market Segments | Marketing | Marketing Information Systems | Product Development

WHITE PAPER - This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: June 26, 2008 | Published: June 1, 2008


Topics:  B2B | Demographic Profiles | Marketing | Sales

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA

WHITE PAPER - In this first of a two-part white paper, we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.
Posted: June 10, 2008 | Published: January 1, 2007


Topics:  B2B | Business Environment | CRM

WEBCAST - Customers are benefiting from deploying SOA based solutions to increase strategic agility and transform their business networks. In this Webcast, explore how to get started with enterprise SOA and SAP integration success stories.
Posted: June 9, 2008 | Premiered: June 24, 2008


Topics:  B2B | Business Integration | Business IT Alignment | Business Process Management | Business Process Management Software | CIOs | Enterprise | Enterprise Architectures | SAP (Product) | SOA | SOA Governance | Strategic Planning | Web Services

BROCHURE - eCom21 is one of the world's first completely modifiable "out-of-the-box" e-commerce solutions. eCom21 can interface between almost any existing business software and can be used in both B2B and B2C e-commerce applications.
Posted: May 4, 2004 | Published: May 3, 2004


Topics:  B2B | B2C | Branding | eCommerce Software

PRODUCT OVERVIEW - eCom21 was one of the world’s first completely modifiable "out-of-the-box" e-commerce solutions.
Posted: May 4, 2004 | Published: January 1, 2003


Topics:  B2B | B2C | eCommerce Software

PRODUCT OVERVIEW - EDI-sphere integrates Electronic Data Interchange (EDI) technology in the business environment and interoperates with Partners in any EDI format, such as X12, EDIFACT, XML, etc.
Posted: March 2, 2004 | Published: January 1, 2004


Topics:  B2B | B2B Integration | EDI